Less is More – Michelle Cummings

Less is More – Michelle Cummings
Kendra Pierre-Louis’ Green Washed: Why We Can’t Buy Our Way to a Green Planet critiques the quasi-movement and its detrimental effects on the environment, the economy and American culture. Pierre-Louis fearlessly writes against status quo. I thought this was brave of her. Retail therapy is a thing. Rostow would be so proud. We’ve been lulled to sleep by marketers who’d have us believe a product is better because its “organic” or “natural.” These labels are misused so often that now they mean nothing. Green Washed gives a convincing argument that sustainability is attainable not by buying green, but by buying less. Let’s be honest, over consumption and green consumption are the same thing.
Green Washed reminded me of a great documentary The True Cost. This docu reveals the dark side of the manufacturing industry and the truth about who really pays the price for disposable fashion. Perhaps these facts are hidden to deflect our guilt. Due diligence is key. Any ideas on how we can reduce our eco-footprint here in Brooklyn?

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